Karuṇā Health
Karuṇā Health is a holistic health clinic that incorporates alternative health treatments as well as conventional. The client sought after a brand identity that was holistic in feel, had earthy tones, and encapsulated their core message, which is written below.
The word Karuṇā in sanskrit translates to: "any action that is taken to diminish the suffering of others and could also be translated as "compassionate action." When individuals experience enlightenment, they report that all beings are known as one. Therefore, it is natural to extend compassionate action or Karuna to everyone without distinction because we are all one. As we help others and aid them in their healing process, all beings benefit. Because of the oneness of all beings."
Two options was presented to the client, in which they chose the icon of this idea to move forward with. This branding project was done under employment at The Graphic Design Co, which I credit their feedback and art direction. Thank you for viewing :)
